Marlins Open First Store In Miami International Airport
By Scott Alfano
The Marlins are expanding the reach of their brand and have just opened their first store at Miami International Airport.
The Miami Heat also have a store at the airport, and it does very well. The Marlins store pays 8% of gross revenue or $16,783 per year, whichever is greater. Though the store is only 244 square feet, it is expected to bring in a ton of revenue.
The Heat store has brought in $129,000 in its first ten months of revenue for the Aviation Department, beginning in 2012. While LeBron James accounted for a huge portion of Heat sales, the Marlins have some star power of their own. Giancarlo Stanton and Jose Fernandez are expected to be large draws.
The store will be open daily from 6 a.m. to 10 p.m. and will feature Marlins hats, stuffed animals, jerseys, T-shirts, autographed baseballs, cups, glasses, pins, and photos.
The store has an eight year lease with a two year option on the end. As the Marlins become more competitive and begin to keep star players, expect revenue to rise. No one wants to buy the jersey of a player that will be traded in a year or two. This store is not only a new revenue stream, but further shows a commitment to putting a winning product on the field for the fans of Miami.
In a city that loves its sports and just lost the most marketable name in the NBA, Miami needs its Marlins to be ready to play in 2015. Stanton, Fernandez, and the rest of the crew will give all of Florida a product worth talking about very soon.
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