The Miami Marlins have a “face of the franchise” superstar on our hands in 2B Jazz Chisholm Jr. Chisholm is red hot right now and all indications are that he is the real deal. In fact we wrote about him last year. Let’s dive further and see if Chisholm is indeed the superstar that he appears to be, as well as what The Fish should do about it.
Jazz Chisholm Jr. is a marketable superstar that the Miami Marlins need.
Chisholm is currently hitting .295/.337/611 with a .328 BABIP, which means that this is a real breakout performance by a young phenom. Jazz Chisholm Jr. is also just 24 years old so he didn’t even reach his prime years, which is amazing when you think about it. A big key to Chisholm’s success this year was cutting down his strikeout rate from 28.6% in 2021 to 22.9% in 2022. He also improved his Exit Velocity from 90.2 in 2021 to 91.0 in 2022. He’s hitting the ball harder and striking out less.
Marketing star players is important, just look at how it can be disappointing when not done for other teams (we’re looking at you Mike Trout and the Los Angeles Angels) and how successful it is for others (Aaron Judge and the New York Yankees). There is A LOT of money to be made in marketing star players and it also means likely increased attendance and team popularity. Jazz Chisholm Jr. is a star in the making.
What should the Miami Marlins do about Jazz Chisholm Jr.? It’s pretty obvious to me… promote him to the moon!! OK maybe not literally to the moon, but put Chisholm’s face on billboards and posters around Miami and Miami Beach, have him appear at events… Do everything you can to get Chisholm more well-known and more popular! Chisholm is a legitimate star and he should be treated as such.
The Miami Marlins have a young superstar, who is going to be a part of the team’s next winning run. The only thing needed to do with him is pushing him as one of the faces of the team and promoting him as hard as possible. The result is more money and more popularity for the team. Also, why not sign him to an extension? Tampa Bay did it with their young superstar, now it’s our turn.