Minor League Baseball has never been hotter as the Jacksonville Jumbo Shrimp, the Miami Marlins Double-A affiliate was named one of the top 25 teams in licensed merchandise sales in 2018.
The Jacksonville Jumbo Shrimp are one of the more popular minor leagues in all of baseball. The catchy mascot is so popular, it has been ranked amongst the Top 25 teams in licensed merchandise sales for 2018. Jacksonville is the Double-A affiliate of the Miami Marlins.
As a fan here in Jacksonville, the red, white and blue jerseys, and hats are ever-visible here in North Florida and the alternate colors with the famed crustacean affixed on hats is a bit hit with fans who lover their college football teams and the Jacksonville Jaguars, who play football right behind The Baseball Grounds of Jacksonville.
"“Minor League Baseball team names and logos continue to grow in popularity each year. Our teams work hard to promote their brands and solidify MiLB identities in the conversation among the most enjoyed brands in professional sports,” said Brian Earle, Minor League Baseball’s head of licensing and consumer products. “To have their names and logos recognized and admired by fans locally, nationally and, in some cases, globally, speaks to the tremendous amount of effort and attention our teams dedicate to creating, building and promoting their brands.”"
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The Marlins recently tapped into the Jumbo Shrimp pitching staff, promoting Jordan Yamamoto to the Majors. Yamamoto’s impact was immediately felt as he is 3-0 this season with a 1.24 ERA. The 23-year-old was brought over to the Marlins organization in a deal that sent Christian Yelich to the Milwaukee Brewers.
The Jumbo Shrimp have also had other former Miami stars on their roster when the team was known as the Jacksonville Suns. Giancarlo Stanton, Yelich and J.T. Realmuto. Current Marlins players Pablo Lopez, Trevor Richards, Drew Steckenrider and Brian Anderson have all called Jacksonville home in their minor league careers.
Per the Jumbo Shrimp website, the number of sales of minor league merchandise continues to grow as MLB minor league teams become more visible with their nightly themes. In 2018 there were 160 teams that sold a record $73.8 million in licensed merchandise.
"“With increased popularity in Minor League Baseball brands and the production and manufacturing of high-quality products, Minor League Baseball can continue to prosper year after year,” Earle added."